OneGo is a startup that offers unlimited flights for a monthly subscription. They had just rebranded with a beautiful new style guide, but needed to make sure that the functional aspects of the site were up to par. I redesigned the most interaction-heavy parts of the website, while interpreting their new branding in a playful way.
UX, Visual, Copy
CEOS, CONSULTANTS AND BUSINESS DEVELOPMENT MANAGERS
OneGo’s users are highly educated, time-strapped professionals who need to quickly know whether subscription-based flying is for them. I've helped them make that decision in a couple of ways.
IMPROVED INFORMATION ARCHITECTURE
On the old site, based on site analytics and testing, we found that users primarily landed on the homepage, and because they were so busy, if they didn’t find what they were looking for, they left right away. This was an issue because information about how it worked, pricing, and signing up were on different pages.
Where we fly
HOMEPAGE USER EXPERIENCE
Therefore, I restructured the site so that the crucial actions could be made right away: users can quickly understand on the homepage what subscription-based flying is, decide if it was for them and sign up.
In the end, the new homepage is optimistic, focused and approachable. It answers the most common questions about OneGo in clearly organised sections. Perfect for busy travellers on the go.
EASY PLAN PERSONALISATION
To assuage the busy professional’s concerns about pricing and flight route, I created an interactive guide that would recommend a plan based on the user’s home airport, and then initiate sign up based on that plan.
LOW FRICTION SIGN UP
Last but not least, people arrive on the purchase page because they're excited about OneGo and ready to buy a subscription, but the challenge is they also need to create an account at OneGo. I simplified both flows into one via a three-fold layout with dynamic confirmation that updates in real time.